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Nobel Kicks Off Ad Campaign for Friends Adult Diapers

Light-hearted campaign highlights the taboo topic of adult incontinence

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Late last year, Nobel Hygiene, a manufacturer of adult and baby diapers in India, announced an advertising campaign that brings the taboo subject of adult incontinence to the mainstream. The campaign for Friends adults diapers hopes to show how liberating life can be again for a senior who is homebound due to incontinence, and how this product can be life-changing for elders, giving them happiness and freedom at this stage of their lives.


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